US-based portable blender brand BlendJet has announced its entry into the Indian market. The company will be offering its BlendJet 2 portable blender to customers across India. BlendJet claims that its entry into the Indian market will help it to become one of the fastest-growing multinational direct-to-consumer (D2C) brands. The company highlights that it is planning to use the country’s supply chain and consumer outreach to increase its sales volume by three times over the next 6 months.
Speaking about the company’s entry to the Indian market, BlendJet CEO and co-founder Ryan Pamplin said: “From Yoga to Ayurveda, India has always been a country that values health and wellness.BlendJet’s commitment to enhancing daily nutrition and lifestyle choices aligns perfectly with this ethos. We are incredibly proud to extend our presence to India and are excited to contribute to their dynamic D2C growth. We expect a revenue surge of nearly $1.5 million with our entry into the Indian market.”

BlendJet 2: Price and availability

The BlendJet 2 portable blender is currently available in India on BlendJet.in and starts at Rs 2,999. The company is offering the portable blender in multiple colours and patterns, including Black, Glacier, Royal Blue, Mint, Lavender, Purple, Red, Black Marble, Geode and Urban Camo. BlendJet is also planning to add an exclusive Disney range in India soon.

BlendJet 2: Key highlights

The company claims that the portable blender is a compact yet powerful device that will give customers the freedom to make anything they want, anywhere in the world.
BlendJet 2 is equipped with a USB-C port for charging and a self-cleaning feature that will help users on-the-go.
From a mountaintop to the kitchen countertop, the blender can be used to prepare smoothies, protein shakes, baby food, frozen lattes, milkshakes, salad dressings, chutneys, soups and more.