Samsung has inaugurated its Premium Experience Store in the state of Tamil Nadu at the Phoenix Mall, Chennai. The company claims that the store is designed to offer a premium experience of sales and customer service.
The store in Phoenix Marketcity Mall which is one of the largest malls in India, is located in Velachery area of Chennai, which has emerged as a hub of Gen Z and millennials in recent years.
The new experience store will host a diverse range of Galaxy workshops as part of the ‘Learn @ Samsung’ programme designed for Gen Z and millennials. The workshops will cover a wide range of topics aligned with the interests of consumers, including digital art, doodling, photography, videography, fitness, coding, music, and events celebrating the local culture and values of the city.
Consumers visiting the store can avail limited period offers like Galaxy Buds FE at Rs 2999 and Early Bird giveaways, on purchase of select devices.
“We are delighted to introduce the Premium Experience Store to Chennai following a fantastic response in other parts of India. Our commitment is to captivate the Chennai shoppers with immersive and uniquely tailored product experiences. The newest store is dedicated to engaging Chennai’s diverse consumer base, by hosting ‘Learn @ Samsung’ workshops that cater to various passion points, including digital art, doodling, photography, videography, fitness, and music. Chennai’s dynamic retail market provides an ideal backdrop for us to connect with our customers and create memorable engagements,” said Sumit Walia, Senior Director, Samsung India.
Consumers can seamlessly access Samsung’s digital lending service, Samsung Finance+ and conveniently opt for Samsung Care+ plans for Galaxy smartphones, tablets and smartwatches right in the store.