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Seo Ye Ji has finally got some relief in a lawsuit filed by a brand against her and her agency, following relationship and school violence allegations.
Back in 2021, a brand had roped in the actress as a model for their nutritional supplements and paid her agency 450 million won (approximately $347,670) as fees in mid-2020, reports Soompi. However they alleged breach of contract (due to the contract’s explicit clauses stating that the ad models should not engage in acts that harm their reputation as public figures), and filed a lawsuit, demanding penalty and compensation of 1.275 billion won (approximately $983,030).
However, the Seoul Central District Court Civil Conciliation Division 25 ruled that Seo Ye Ji is not liable for penalties and damages associated with the purported contract violation.This decision was announced on November 16, wherein the court also announced, “If the advertisement is canceled after the model fee has been paid, 50% of the model fee shall be refunded.” Hence, Seo Ye Ji’s agency will reportedly pay 225 million won (approximately $173,840) to the brand.
Issuing an official statement over the controversy, her agency stated, “We would like to provide an official statement concerning the damages lawsuit related to Seo Ye Ji’s advertising activities. On November 10, GOLDMEDALIST and Seo Ye Ji confirmed that the accusations brought against her in the lawsuit filed by Yuhan Care regarding school violence, etc. were unproven. However, it’s important to note that, owing to the loss of trust from the advertisers resulting from the raised allegations, we were required to partially refund the model fees in accordance with the contract. Correspondingly, we would like to emphasize that the suspicions against Seo Ye Ji are not true, and considering the legal resolution of the matter, we ask for your understanding in refraining from baseless accusations and indiscriminate criticism against her. Thank you.”
Back in 2021, a brand had roped in the actress as a model for their nutritional supplements and paid her agency 450 million won (approximately $347,670) as fees in mid-2020, reports Soompi. However they alleged breach of contract (due to the contract’s explicit clauses stating that the ad models should not engage in acts that harm their reputation as public figures), and filed a lawsuit, demanding penalty and compensation of 1.275 billion won (approximately $983,030).
However, the Seoul Central District Court Civil Conciliation Division 25 ruled that Seo Ye Ji is not liable for penalties and damages associated with the purported contract violation.This decision was announced on November 16, wherein the court also announced, “If the advertisement is canceled after the model fee has been paid, 50% of the model fee shall be refunded.” Hence, Seo Ye Ji’s agency will reportedly pay 225 million won (approximately $173,840) to the brand.
Issuing an official statement over the controversy, her agency stated, “We would like to provide an official statement concerning the damages lawsuit related to Seo Ye Ji’s advertising activities. On November 10, GOLDMEDALIST and Seo Ye Ji confirmed that the accusations brought against her in the lawsuit filed by Yuhan Care regarding school violence, etc. were unproven. However, it’s important to note that, owing to the loss of trust from the advertisers resulting from the raised allegations, we were required to partially refund the model fees in accordance with the contract. Correspondingly, we would like to emphasize that the suspicions against Seo Ye Ji are not true, and considering the legal resolution of the matter, we ask for your understanding in refraining from baseless accusations and indiscriminate criticism against her. Thank you.”
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