BLACKPINK in your area! Heads up BLINKS because K-Pop star Jennie is taking over billboards for her scorching new campaign for a denim and lingerie brand.
The beauty, who is the global faceoff the iconic brand, sent the virtual world into a meltdown with her ‘too-hot-to-handle’ photos that dropped last night. Jennie Kim, renowned for her effortless style, brought on her “playful” and “confident” side while modelling in the brand’s iconic jeans and underwear.
The 28-year-old rapper effortlessly exuded “seductive comfort” as she posed for photographer Mert Alas. From dressing as a ranch cowgirl in denim skirts and boots, the star also stripped down to her lingerie and even posed for a risque shot wearing nothing but a jacket.
While the BTS video from the shoot has gone viral online, the stunning photos have made their way onto billboards around the world, including New York City. Fans were quick to take to social media to post their thirsty reactions to the stunning photos.

Jennie’s collaboration with the fashion label extends beyond the campaign. The duo previously unveiling a limited-edition curated capsule last May, featuring Jennie’s favorite edgy athleisure and feminine pastel loungewear. “I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette, and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do,” shared Jennie in a press release.

Jennie has also taken over the top trends world wide thanks to the jaw-dropping new shoot. This comes just a month after BTS star Jungkook had fans swooning over his shirtless photos in the brand’s ad campaign.