Shah Rukh Khan put his ripped ‘Pathaan‘ boy to use as he turned muse for his son, Aryan Khan.
The Bollywood superstar, who has been going all out to support his eldest son’s business ventures, went shirtless for an ad campaign. SRK showed off his ripped physique in a cool monochrome poster, which featured on large displays at the Mumbai airport.
The photos caught the attention of die-hard fans who flooded social media with thirsty posts as they shared the photos online for others to swoon over.The image has led many to believe that it was shot during Shah Rukh’s ‘Pathaan’ film shoot that saw him showing off his 8-pack abs while rocking long hair and a bearded look.

This is not the only time SRK has stepped up to model for his son’s luxury brand. Previously, the star modelled in a number of jackets and hoodies from Aryan’s fashion line. Thanks to his endorsement, it was reported that the items that the superstar wore, immediately flew off shelves and were ‘sold out’ within hours of the launch.

That’s not all, Aryan, who is making his directorial venture with an upcoming web series, also directed his dad in a special ad shoot for his band.

Aryan’s band has often hit headlines for its huge price tags. When a fan complained to SRK about the expensive items on his son’s label, the actor quipped that even he gets no concession.

On the work front, Shah Rukh was last seen in Dunki, which made its OTT debut on Valentine’s Day 2024. The actor is rumoured to be in talks for a number of films but has yet to officially announce his new project.