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Microsoft has announced a news strategy to steer its gaming business. The company underwent multiple changes in past three months. These changes include firing of 1900 employees, leadership changes and acquisition of Call of Duty maker Activision Blizzard. At the same time, rumours were rife that Microsoft is giving up on the console war. Company’s gaming division CEO Phil Spencer has addressed those rumours and laid out the company’s plan going forward.
In an official Xbox podcast, Spencer said that company’s console business is not dying and Game Pass business is also doing well.He also announced that four games – Hi-Fi Rush, Pentiment, Sea of Thieves, and Grounded – will be available on PlayStation and Nintendo consoles.
Before talking about these, Spencer explained the company’s Xbox vision “where every screen is an Xbox” in an internal memo to employees.
Read Spencer’s memo to employees
Today at noon Pacific, we’ll be posting a special episode of the Official Xbox Podcast.
In this episode, Sarah Bond, Matt Booty and I will share with the community our plans for the future of Xbox. We’ll also discuss how our vision will benefit our players, creators, and the industry as a whole.
When we look at the state of our medium, we see players increasingly gaming on multiple devices, but their experience is defined by the fragmentation created by platform silos. Multi-device players have to navigate multiple identities, entitlement libraries, communities, wallets, and reward programs. Similarly, the industry’s biggest franchises increasingly ship across multiple devices, requiring creators to build and manage multiple instances of their games, leading to higher costs and fragmented communities. All of this friction creates a tremendous opportunity for us to meet the needs of multi-device players and creators.
We have a different vision for the future of gaming. A future where players have a unified experience across devices. A future where players can easily discover a vast array of games with a diverse spectrum of business models. A future where more creators are empowered to realize their creative vision, reach a global audience, unite their communities, and succeed commercially. A future where every screen is an Xbox.
This is a future where Xbox is everywhere—consistent with our promise to empower players to “play the games you want, with the people you want, anywhere you want.”
In an official Xbox podcast, Spencer said that company’s console business is not dying and Game Pass business is also doing well.He also announced that four games – Hi-Fi Rush, Pentiment, Sea of Thieves, and Grounded – will be available on PlayStation and Nintendo consoles.
Before talking about these, Spencer explained the company’s Xbox vision “where every screen is an Xbox” in an internal memo to employees.
Read Spencer’s memo to employees
Today at noon Pacific, we’ll be posting a special episode of the Official Xbox Podcast.
In this episode, Sarah Bond, Matt Booty and I will share with the community our plans for the future of Xbox. We’ll also discuss how our vision will benefit our players, creators, and the industry as a whole.
When we look at the state of our medium, we see players increasingly gaming on multiple devices, but their experience is defined by the fragmentation created by platform silos. Multi-device players have to navigate multiple identities, entitlement libraries, communities, wallets, and reward programs. Similarly, the industry’s biggest franchises increasingly ship across multiple devices, requiring creators to build and manage multiple instances of their games, leading to higher costs and fragmented communities. All of this friction creates a tremendous opportunity for us to meet the needs of multi-device players and creators.
We have a different vision for the future of gaming. A future where players have a unified experience across devices. A future where players can easily discover a vast array of games with a diverse spectrum of business models. A future where more creators are empowered to realize their creative vision, reach a global audience, unite their communities, and succeed commercially. A future where every screen is an Xbox.
This is a future where Xbox is everywhere—consistent with our promise to empower players to “play the games you want, with the people you want, anywhere you want.”
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