Deepfake videos and images are on the rise as AI becomes more mainstream. In India as well as other countries, AI-generated content is on the rise and so is their misuse. Keeping that in mind, Meta — the parent company of Facebook, Instagram — has revealed its plans to identify and label AI-generated images. Nick Clegg, President, Global Affairs, Meta believes that generative AI tools offer huge opportunities, and that it is both possible and necessary for these technologies to be developed in a transparent and accountable way.“That’s why we want to help people know when photorealistic images have been created using AI, and why we are being open about the limits of what’s possible too,” said Clegg in a blog post.
When photorealistic images are created using Meta AI feature, the company explained that it does several things to make sure people know AI is involved, including putting visible markers that you can see on the images, and both invisible watermarks and metadata embedded within image files. “Using both invisible watermarking and metadata in this way improves both the robustness of these invisible markers and helps other platforms identify them,” said Clegg.
Furthermore, Meta is also adding a feature for people to disclose when they share AI-generated video or audio so it can add a label to it. Meta will also require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so. “If we determine that digitally created or altered image, video or audio content creates a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label if appropriate, so people have more information and context,” said Clegg.