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The home-grown Direct-to-Mobile broadcasting technology is developed by Saankhya Labs and IIT Kanpur. This technology uses terrestrial telecommunications infrastructure and public broadcaster-assigned spectrum to transmit data signals directly to compatible mobile and smart devices.. With this technology, users will be able to stream video and audio content without the need of a SIM or an internet connection.
According to a report by the news agency PTI, trials for the D2M broadcasting technology are set to begin in multiple cities. Pilot projects to test the D2M technology were carried out in Bengaluru, Kartavya Path and Noida in 2023.
While addressing a Broadcasting Summit, Information and Broadcasting Secretary Apurva Chandra announced the trials of the home-grown Direct-to-Mobile (D2M) technology. Chandra said that trials would soon be held in 19 cities. He also explained the need for reserving the 470-582 MHz spectrum for this emerging technology.
How D2M will 5G connectivity and more
Chandra explained that the D2M technology will help in shifting 25-30 per cent of video traffic. This will help in unclogging the 5G networks and will accelerate digital evolution and democratising content delivery in the country.
As per Chandra, 69 per cent of content accessed by users on 80 crore smartphones in the country was in the video format. He explained that heavy use of video leads to the clogging of mobile networks. This results in the buffering of content.
He also noted that the emerging technology will help in reaching nearly 8-9 crore “TV Dark” homes across the country. The report also claimed that out of the 280 million households in the country, only 190 million currently have television sets.
The technology has the potential to reach over a billion mobile devices. Adoption of D2M technology can offer transformative benefits, which includes cost reductions in data transmission and access, and improvements in network efficiency and resilience. This technology also has the potential to establish a nationwide emergency alert system.
According to a report by the news agency PTI, trials for the D2M broadcasting technology are set to begin in multiple cities. Pilot projects to test the D2M technology were carried out in Bengaluru, Kartavya Path and Noida in 2023.
While addressing a Broadcasting Summit, Information and Broadcasting Secretary Apurva Chandra announced the trials of the home-grown Direct-to-Mobile (D2M) technology. Chandra said that trials would soon be held in 19 cities. He also explained the need for reserving the 470-582 MHz spectrum for this emerging technology.
How D2M will 5G connectivity and more
Chandra explained that the D2M technology will help in shifting 25-30 per cent of video traffic. This will help in unclogging the 5G networks and will accelerate digital evolution and democratising content delivery in the country.
As per Chandra, 69 per cent of content accessed by users on 80 crore smartphones in the country was in the video format. He explained that heavy use of video leads to the clogging of mobile networks. This results in the buffering of content.
He also noted that the emerging technology will help in reaching nearly 8-9 crore “TV Dark” homes across the country. The report also claimed that out of the 280 million households in the country, only 190 million currently have television sets.
The technology has the potential to reach over a billion mobile devices. Adoption of D2M technology can offer transformative benefits, which includes cost reductions in data transmission and access, and improvements in network efficiency and resilience. This technology also has the potential to establish a nationwide emergency alert system.
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