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After actors Alia Bhatt and Rashmika Mandanna, cricket legend Sachin Tendulkar has become the latest target of a deepfake video. The batting maestro, in a clip on X, raised an alarm on Monday over the fake video that deceptively uses his voice and image to promote a dubious gaming app promising quick money.
The video, eerily convincing and circulated widely on social media, features a seemingly genuine Tendulkar praising the app for helping make money effortlessly. Besides, he mentions that his own daughter uses the platform.
Dismissing the video as fabricated, Tendulkar shared the clip on X exposing it as “fake” along with a message expressing concern about rampant tech misuse. “These videos are fake. It is disturbing to see rampant misuse of technology,” he wrote, urging followers to immediately report such content-‘videos, ads, and apps’- en masse. “Social media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” he added, highlighting the need for platforms to heighten vigilance in the face of increasingly sophisticated digital manipulation.
Hours after the master blaster’s post, Union minister of state for electronics and IT Rajeev Chandrasekhar took to social media to express gratitude for raising awareness, and pledged stringent action. “Deepfakes and misinformation powered by #AI are a threat to Safety & Trust of Indian users and represent harm & legal violation that platforms have to prevent and take down,” Chandrasekhar, who is also junior minister for skill development and entrepreneurship, declared on X. He said stricter regulations under the Information Technology Act would soon be notified, demanding clear compliance from online platforms operating in India.
The video involving Tendulkar comes in the wake of a similar incident last year involving actor Rashmika Mandanna, where a modified video sparked discussions about digital safety. The video, initially believed to be of Mandanna, turned out to be a deep fake featuring a British-Indian Instagram influencer who said that she wasn’t involved in its creation and was deeply disturbed by it.
The term ‘deepfake’ combines ‘deep learning’ and ‘fake’ to describe a form of artificial intelligence that uses machine learning to create convincing images, audio, and video hoaxes where one can replace or alter appearances, speeches and actions of individuals in an image or video.
Watch Sachin Tendulkar’s deepfake video goes viral; cricketer’s strong reaction!
The video, eerily convincing and circulated widely on social media, features a seemingly genuine Tendulkar praising the app for helping make money effortlessly. Besides, he mentions that his own daughter uses the platform.
Dismissing the video as fabricated, Tendulkar shared the clip on X exposing it as “fake” along with a message expressing concern about rampant tech misuse. “These videos are fake. It is disturbing to see rampant misuse of technology,” he wrote, urging followers to immediately report such content-‘videos, ads, and apps’- en masse. “Social media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” he added, highlighting the need for platforms to heighten vigilance in the face of increasingly sophisticated digital manipulation.
Hours after the master blaster’s post, Union minister of state for electronics and IT Rajeev Chandrasekhar took to social media to express gratitude for raising awareness, and pledged stringent action. “Deepfakes and misinformation powered by #AI are a threat to Safety & Trust of Indian users and represent harm & legal violation that platforms have to prevent and take down,” Chandrasekhar, who is also junior minister for skill development and entrepreneurship, declared on X. He said stricter regulations under the Information Technology Act would soon be notified, demanding clear compliance from online platforms operating in India.
The video involving Tendulkar comes in the wake of a similar incident last year involving actor Rashmika Mandanna, where a modified video sparked discussions about digital safety. The video, initially believed to be of Mandanna, turned out to be a deep fake featuring a British-Indian Instagram influencer who said that she wasn’t involved in its creation and was deeply disturbed by it.
The term ‘deepfake’ combines ‘deep learning’ and ‘fake’ to describe a form of artificial intelligence that uses machine learning to create convincing images, audio, and video hoaxes where one can replace or alter appearances, speeches and actions of individuals in an image or video.
Watch Sachin Tendulkar’s deepfake video goes viral; cricketer’s strong reaction!
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