Victoria’s Secret, the renowned lingerie brand, has announced a strategic partnership with Google Cloud, the company is implementing a range of AI-powered tools designed to personalise interactions and make online shopping better. “Through this technology, we aim to replicate the intimate nature of connecting with our associates in physical stores through an enhanced online experience for Victoria’s Secret and Victoria’s Secret PINK customers,” said Chris Rupp, chief creative officer, Victoria’s Secret.
Rupp said that the company wants to bring the 1:1 customer service that shoppers experience in its stores to the Victoria’s Secret and Victoria’s Secret PINK website and mobile app. It plans to do this with a helpful virtual assistant, powered by Google Cloud’s AI platform, Vertex AI. “Our vision is that the new, generative-AI enabled chatbot will offer shoppers tailored product recommendations and helpful advice, each conversation customised to address unique shopping needs and life experiences – just as customers expect while shopping in-store,” said Rupp.
Shoppers can now use Victoria’s Secret’s recently introduced, AI-powered product search feature that uses Google Cloud’s AI technology to help find a specific product by simply dropping an image into the website’s search bar. “For example, a shopper can upload a photo of a bra from an earlier product lineup and immediately get product recommendations for current bras with a similar fit and style,” explained Rupp.
Victoria’s Secret is also looking to tap AI for supply chain optimization to better forecast product demand, so we can ensure products are at the right place, at the right time. “To support human resources and store operations, we’ll explore Google Cloud’s generative AI technologies to create conversational and personalised associate onboarding programs and training. Additionally, we will automate the production of job descriptions and the transcription of interview note-taking,” noted Rupp.