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Artificial Intelligence seems to be making way in Indian workplaces. And as many feared leading to job cuts. The latest company that is reported cutting jobs in AI-led rejig is InMobi. According to a report in Economic Times, InMobi group is overhauling its operations by adopting an artificial intelligence (AI)-first approach, which will lead to job losses for 125 employees or 5% of the company’s global workforce of 2,500. The report quotes people with knowledge of the matter.
Bengaluru-headquartered advertising technology said that the exercise is currently underway and that it is expected to be completed by the end of this month. Last month, Paytm too said that is “rightsizing” its operations. The company cut over 1000 jobs in what was termed as “steepest startup job cuts of 2023”.
What InMobi said
“InMobi group is overhauling some of its processes in business facets such as technology, organisational structure, people and skills by deploying AI throughout the organisation,” said one of the executives, who did not wish to be identified. “AI is going to impact customer interaction, communication, sales and business processes. The company will let go of some of its legacy processes.”
The group is introducing automation to streamline its processes, the executive said, adding, “This may lead to a workforce realignment across different geographical locations.”
In response to ET’s queries, InMobi said that AI has been sweeping the world and that the market needs and the expectations that the company’s customers – brands, agencies and developers – have from the company are changing rapidly. The company, however, did not directly respond to the impending job cuts. “The changes that we are bringing in at the organisation level are a proactive step for us to address the above needs, stay competitive and win globally in this decade and beyond,” the company said.
InMobi network
InMobi is backed by Google, Jio Platforms and Mithril Capital. The group has two companies under its umbrella – InMobi Ads, a business-to-business company focused on advertising technology, and Glance, a consumer technology business-to-consumer company, which offers a smart lock screen technology platform designed for android-based smartphones.Glance operates in six markets, including Japan, Indonesia, Brazil, Mexico and Colombia. It had earlier announced that it will launch in the US and Europe in the coming months.
Bengaluru-headquartered advertising technology said that the exercise is currently underway and that it is expected to be completed by the end of this month. Last month, Paytm too said that is “rightsizing” its operations. The company cut over 1000 jobs in what was termed as “steepest startup job cuts of 2023”.
What InMobi said
“InMobi group is overhauling some of its processes in business facets such as technology, organisational structure, people and skills by deploying AI throughout the organisation,” said one of the executives, who did not wish to be identified. “AI is going to impact customer interaction, communication, sales and business processes. The company will let go of some of its legacy processes.”
The group is introducing automation to streamline its processes, the executive said, adding, “This may lead to a workforce realignment across different geographical locations.”
In response to ET’s queries, InMobi said that AI has been sweeping the world and that the market needs and the expectations that the company’s customers – brands, agencies and developers – have from the company are changing rapidly. The company, however, did not directly respond to the impending job cuts. “The changes that we are bringing in at the organisation level are a proactive step for us to address the above needs, stay competitive and win globally in this decade and beyond,” the company said.
InMobi network
InMobi is backed by Google, Jio Platforms and Mithril Capital. The group has two companies under its umbrella – InMobi Ads, a business-to-business company focused on advertising technology, and Glance, a consumer technology business-to-consumer company, which offers a smart lock screen technology platform designed for android-based smartphones.Glance operates in six markets, including Japan, Indonesia, Brazil, Mexico and Colombia. It had earlier announced that it will launch in the US and Europe in the coming months.
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