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India PC market records biggest quarter ever: How HP, Dell, Lenovo and others fared – Times of India

The Indian traditional PC market, which includes desktops, notebooks and workstations, reached 4.5 million units in the third quarter of 2023 (3Q23), making it the biggest quarter ever, a report said. The shipments were up 14% year-over-year (YoY) as the notebook category grew by 13.1% YoY, while the desktop category grew by 19.3%.
According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, while the commercial segment was flat, the consumer segment grew by 26.3% YoY.
It said that a portion of the Gujarat education project materialised in 3Q23 helped in driving the education segment’s growth of 117.5% YoY. Additionally, the e-commerce channel grew 26.4% YoY after four consecutive declines as e-tailers geared up for festival sales.
“The consumer segment saw strong traction in 3Q23 after a challenging past four quarters. In August, the Government of India declared a mandatory requirement of import licenses for PCs from October 30th,” said Bharath Shenoy, senior research analyst, IDC India.
The decision, however, was later put on hold but vendors shipped significant channel inventory to avoid any risks of supply shortages or price hikes, Shenoy said, adding that this helped them to ensure sufficient supplies for festival season sales.
Top 5 company highlights
HP led the market with a share of 29.4%, topping the charts in both the commercial and consumer segments with shares of 34.3% and 25.9% respectively. It saw good traction in the education and government segments, which helped the vendor grow by 33.5% YoY in the commercial segment.
Lenovo grabbed the second spot with a share of 17% but its shipments fell 8.8% YoY. Lenovo, however, fared well in the desktop category with a YoY growth of 32.5% in 3Q23.
Dell Technologies was at the third spot with a share of 14.6% with a YoY growth of 3.8%. The vendor was marginally behind Lenovo in the commercial segment with a share of 20.8% while it witnessed a 68.5% YoY growth in the consumer segment.
Asus moved to fourth place with a share of 12.5% and the Taiwanese company had its biggest consumer quarter ever as it shipped more than 5,00,000 units in the segment for the first time. It enjoyed a 42.9% YoY growth in the consumer segment while its commercial segment grew by 69.9% YoY.
Acer slid to fifth position behind Asus with a share of 11.6% despite a strong YoY growth of 20.9%. While the vendor witnessed a 6.7% YoY decline in the commercial segment, its consumer segment grew by 75.7% YoY.
“In the past few months, the PC market has seen a substantial channel push in the consumer segment and to some extent in the SME segment as well. The vendors are now focused on increasing their local assembly mix as government and education projects are expected to prefer locally assembled devices,” said Navkendar Singh, associate vice president, Devices Research, IDC India, South Asia & ANZ.
He added that this might give a further boost to the government and education segments and the enterprise segment is expected to decline by over 20% YoY in 2023.

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