Instagram has announced that it is doubling down on videos on the app. In a short year-end video, Instagram head Adam Mosseri has shared some insight on what the platform is planning for 2022. Mosseri has revealed the company’s priorities for the coming year. “We are going to rethink what Instagram is because the world is changing quickly and we’re going to have to change with it. We are going to double down our focus on video, we are no longer just a photo-sharing app, and consolidate all our video formats around Reels and continue to grow on that product.” said Instagram head in the video.
Recent moves by Facebook owned platform also reflect the company’s plan. Instagram recently combined the IGTV video concept and feed video in a single entity called Instagram Video. Videos posted on the feed can now be 60 minutes long. Before the change, the length was reserved for IGTV videos only and to view those videos users had to leave the main application.
Users can now simply upload videos up to 60 minutes long by tapping on the ‘+’ at the top right corner of the home page. Video preview on the main page is now 60 seconds long and the preview is restricted to 15 seconds if it is eligible as an advertisement. The company has also rebranded the IGTV app as the Instagram TV app and it continues to work like it used to before.
Apart from this Adam Mosseri has also announced that the company will also be focusing on messaging. “Messaging is one of the primary ways the people connect online and we think Instagram need to embrace the fact that messaging is the primary form of communication.” We are going to not only double down on our work on controls, but expand into more transparency” Mosseri said in the video.