What is the best way to make money fast online? Online consumption is increasing at an exponential rate, and we’re already witnessing staggering growth.
Despite the growing competition of over-the-top (OTT) streaming services, especially those that come with telecommunication services, there has still been phenomenal growth over the last couple of years.
In Q4 2020, $123 billion was spent on streaming globally, almost double the $75 billion spent on OTT streaming services in Q4 2019.
One major advantage of streaming services is that you can monetize your content in a brand new and excellent way.
You’ve read about the smart-ass way to make money online, right?
Every now and then, a piquant article pops up justifiably-forbes.com makes us reconsider our point of view.
On the other hand, an article about making money online on YouTube tips will elicit a full-on wild eye-roll.
Our two articles have similar meanings, but at the same time, they are packed with important insights.
YouTube hasn’t begun to tap into the online publishing market. It has a long way to go, and like how Facebook grows and monetizes, it will grab up a big part of the coveted content market.
YouTube has the potential to earn over $3 billion in advertising revenue. It already made $1.8 billion from its ad revenue in 2020.
Eager investors should invest in YouTube before it reaches the $3 billion sales mark.
How does YouTube make money?
The answer to that question is crucial.
Starting out from scratch in a competitive market like YouTube is risky and unrewarding.
Picking the right content topics at the right time helps you to become a little more popular and available for adverts. If you do that, then you stand a chance at earning from advertisements, though you’ll have to follow the “watch-the-commercial-follow-the-paid-ad-embed
Features” rules in YouTube.
My advice for aspiring marketers who are looking to earn through YouTube is to stick to topics that appeal to the people with prior knowledge about YouTube and its resources.
The content should also target key demographics. Avoid sensationalized or edgy content or advice that you don’t believe is still educational. This could lead to a backlash.
Many people believe that online content has become more self-promotional and over-sensationalized, especially in recent years.
Watch how many ads you spot. This metric is equally important if you’re trying to tell a story because audience retention will depend on the quality of your content.
New technology is changing the nature of online content.
Long-view, over-the-top (OTT) content has become cheap and accessible, which creates huge discrepancies with long-form content. The growing freedom of “virtual publishers” like podcasts and news services and the increased access to data opens up exciting opportunities for both better writing and editing. Long-form content is too time-consuming to produce and stream. Content Medium’s articles were published in iSight — the first AI-based content curation platform, and they have performed more than 500 million reads since December 2020. Content Medium is powered by AI, not humans, but it involves old-fashioned curation, and no one can stop you. This is a privilege to explore something new. Search engines — like Google and Bing — play a critical role in content curation. If you aren’t Google, you’re only getting invited in. Google charges ad rates based on the relevance of your keywords and the number of times your content has been watched. This is the basis of Google’s advertising model. SEO, ML, and Material Design are all going to influence and change how people search and find content. As reader behavior changes, so do the ways content is indexed, and indexed search engines decide on content importance. I propose big data-based prediction models for making recommendations.
Again, it’s important to stick to topics that evoke positive comments, whether from other users or from expert curators and which don’t push a product or paint a grisly picture. User reviews are fast becoming more important.
Self-promotion isn’t the key to making money in the OTT streaming game. Instead, understanding that you’re working to build a brand and offer value to your viewers will help the audience identify and engage with you.
You will continue to make money — you just need to find new ways to reach the audience. If you’re able to create a connection and see growth on a regular basis, don’t limit yourself to one product or service. Reach for the stars that align well with your objectives.
