How do you promote your business on social media without annoying your friends?
The challenge of using a social media website is a constant battle because there are thousands of like pages to find like posts, a few brands to like, and tens of thousands of followers to catch. To protect your page, follow these tips to create a social media page where customers are already curious.
Send people to your page
The first tip is a good one to remember. Setting up shop on Facebook or any other social network often means opening up a new account but not everyone is your friend yet. A good step is to send people to your page. You can use your business logo on your page so that people know you are promoting your business. Add a quickly added link to the information at the top of your page. People click it because it’s the first link they’ll find on your page.
Make your promotion concise
Customers often click on new businesses to read more about what they offer. When you add new pages to your marketing mix, make sure you make the promotion attractive and short to get people clicking it. By using a website type to promote your social media business (many examples of this can be found here), you can get people to check your page out and find out how they can make their purchases easier.
Topify your page
Just because your post is more informative than your competition, don’t make it hard to scroll down your page. Go easy with your copy because you want people to be able to read your page and make an informed decision.
Use simple copy
Best practices such as using people’s first names when they post in their Facebook bio (sometimes in more intimate ways, for example, tagging other friends in a Facebook post) means your post won’t wind up annoying your best customers. You may even enjoy seeing people add your post on the side of their profile page. You can use a feature (like ad views) that shows how many likes a post received, sometimes fewer can be a better way to make sure people keep the copy interesting. You can also use the same feature to look for comments about what you did or didn’t write.
Add location
A social media site like Facebook has location features, so make your business page socially and geo-tagging common. This only takes a little extra work for your social media employees to make sure that your business, page, and organization are as close to the target market as possible.
Use custom hashtags
You can set up your own hashtag if you have a logo to follow your post. All social media sites have a bit of customized functionality so you’ll have to do a bit of work to make sure it looks good. This can be as simple as using hashtag tags when you open your account on a social media website. By setting up your own tag, you could give people an easy way to find your page.
Use abbreviations
Checking out your social media website or just visiting your Facebook profile page is enough to find a fortune. Use your own personalized trademark and add in abbreviations that show that you’re providing quick information or information that is helpful. This is a good way to make your page interesting for people to visit.
If you have questions about how you can promote your business, contact me for assistance. If you would like to submit a question of your own or for my assistance, please send me an email. I am happy to answer your questions in an upcoming article.
