The solution is powered by Haptik’s Conversational Commerce capabilities and CASHe’s AI-powered bot that matches the user’s inputs and automatically facilitates a formal application, along with a Know-Your-Customer (KYC) check.
Once KYC is done, the solution sets up a credit line in a few clicks through a guided conversational flow. The user’s details are generated and displayed based on the name entered. The company says that a borrower entering his/ her name is the only key input that is needed to start the conversation.
Users can connect with CASHe on WhatsApp at +918097553191.
Within months of launch, Haptik’s WhatsApp chatbot solution for CASHe has witnessed exponential growth in daily conversations and is set to scale higher, the company claims.
Swapan Rajdev, Co-founder and CTO, Haptik, said: “Brands today need to be on WhatsApp. Haptik is pleased to be partnering with CASHe, India’s leading financial wellness platform, with the aim of helping borrowers get access to loans and credit seamlessly and in under a minute. The CASHe WhatsApp bot, powered by Haptik, offers users a smooth onboarding and borrowing experience that includes instant verification, document upload, automated underwriting, and more importantly, quick loan disbursal. Since going live with our WhatsApp bot, CASHe has witnessed 50,000+ credit line issuances, more than INR 25 Cr in loan disbursals, and more.”
Yashoraj Tyagi, CTO & CBO, CASHe, said, “We are happy to partner with Haptik to offer a unique digital experience for our customers by integrating our services into WhatsApp, a popular platform that is already familiar and frequented by millions of its users. CASHe and the team at Haptik developed a WhatsApp native comprehensive loan processing and disbursal module that allows users to interact within WhatsApp without having to leave the platform. With this solution on offer, we have successfully pivoted our credit model to adapt to the shifts in the lending space by offering instant sachet loans to existing and prospective borrowers through an engaging and conversational flow. The digital assistant on WhatsApp helps us to reach out to new customers and support the existing ones. We are very excited about the prospects that lie ahead of us.”