Since the re-release of ‘Yeh Jawaani Hai Deewani,’ videos capturing the audience’s reactions have been circulating widely on social media.Judging by these responses, the film has transcended being just a movie for the audience—it has become an emotion.
A Twitter user has shared a video from a cinema hall in Delhi screening YJHD and it shows the audience dancing to their fullest to the song Balam Pichkari.
Watch the video here:
In the post-lockdown era, cinema has shifted its focus towards providing an immersive experience and fostering community engagement. Movies that have resonated with audiences have exceeded expectations, while those that failed to captivate viewers have faltered. The re-release of numerous classic films in recent years has garnered positive responses from audiences, largely due to the communal aspect of watching these films together.
Ranbir Kapoor, Deepika Padukone starrer ‘Yeh Jawaani Hai Deewani’ clocks 10 years, Ayan Mukherji pens note
When a group of people who have cherished a film for many years gather to relive it on the big screen, the experience is truly magical. This phenomenon was evident last year with the re-release of ‘Jab We Met,’ and now a similar response is being witnessed with ‘Yeh Jawaani Hai Deewani.’ National cinema chains have successfully tapped into this trend, and hopefully, it will continue to thrive in the years ahead.
The multiplex chain have re-released a total of 22 iconic romantic films across India to commemorate Valentine’s week. The lineup includes beloved classics such as ‘Jab We Met,’ ‘Dilwale Dulhania Le Jayenge,’ ‘Veer Zaara,’ ‘Mohabbatein,’ as well as contemporary favorites like ‘Sonu Ke Titu Ki Sweety,’ ‘Tu Jhoothi Main Makkar,’ ‘Pyar Ka Punchnama 1 & 2,’ and ‘De De Pyaar De.’